Vision of Website

Before defining web strategy or goals, we must first have a clear vision of the site’s purpose which is often in line with the overall company vision and branding elements.

Goals of Website

What is the purpose of the website? What are the goals of the site? Your website should serve a definite purpose. Our team will help guide you to achieve these goals, and we often find ways to simplify your current processes with the use of new developments. Understanding the intent of the website will help define the overall strategy.

Target Market

A Target Market is sometimes called the target audience. It is critical to understand your market. To whom are you communicating your message? How old are they? What is their gender? What do they do for work? What is their education? What do they like? How do they communicate?

Branding

Your brand, in a simple format, ties in all the elements of communication into one clear message. Your brand, as simple as it may appear, should have a purpose for every aspect. Font types, keywords, colors, design, and placement. Your brand is what differentiates your company from your competitors.

The Message

Your message is your brand and the voice to your audience. A clear message will tell your audience what you want them to hear. Without clarity in the message, your website can quickly lose its voice!

Design to Goals

Designing to goals is a fusion of several skills and art forms. It combines web design, graphic design, SEO (search engine optimization), competitive analysis, future web development trends, message, branding, and purposeful direction to achieve website goals.

Evaluate & Execute

The last step in our web design strategy process is to evaluate the strategy from beginning to end. Once we have thoroughly vetted the web design strategy, we move it to web development to turn your website into a reality.